We do not afraid to apply a different business model than our competitors. Mental models drive the business models. We change the first things first.

In the core of our business model, five main functions – Trustworthiness, Design, Strategy, Agility and Technology - work together to Frame, Co-design, Prototype, Validate and Govern.

Trustworthiness is a function of Credibility (words), Reliability (actions), Intimacy (emotions) and Self-orientation (motives).