It is one thing to think we are generating great designs and services, and another thing entirely to have our clients confirm this.
Too many of us get overly focused on technical matters, and lose sight of the essential relationship nature of professional transactions. Having technical skills is only a necessary condition for success, not a sufficient one. The key is empathy - the ability to enter clients’ world and see it through their eyes.
We exist to experience the joy of advancing transportation design.
We value: People, ideas and technology – in that order.
Our culture: Novelty, Practicality, Fast; we like to experiment on the periphery of our industry.
Our two-faceted operations: Design Thinking for What & Why; Scrum & CCPM for How & When.
We design roads only, all kinds of roads; highways, railroads, taxiways...
But in a different way.
We define ourselves in terms of values, not products or services.
Our great challenge is to redesign the supply chain of the transportation infrastructure market to a new, more efficient, status.
Our strategy to this challenge is a ‘benefit’ strategy. It seeks to increase clients ‘Willingness to Pay’ by reducing their total costs.
Since our strategy seeks to redesign the value chain of the client, we call this strategy ‘Chain Leadership.’
Transportation infrastructures are important since they provide a quality of life worth living, physical security and the basis for public health. Nevertheless the realities of the world in which we live today are the population growth, the diminished resources and the climate change. Under this view we understand that our role as transportation designers is not only to design projects that constructed on time and within budget, but mostly projects that must be sustainable.
It’s been some years now after we started Race, and we still have the same dream...
