Design Leadership
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Understanding Our Profession
We are designers. We devise courses of action aimed at changing existing situations into preferred ones.
A designer’s main strength is problem-solving; everything else is an acquired skill.
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Understanding Our Business
We are not an engineering firm; instead, we are a professional designing firm providing designing and Scrum design management services in the construction industry.
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Concept-and-Design in Trasportation Infrastructure Projects - Our Design Tactics
The concept-and-design phase is where the most project value can be gained (or lost). The following seven principles offer the most promising ways to improve performance and financial returns for our clients.
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Performance-based Transportation Design
Performance-based analysis allows professionals to consider and recommend solutions that are more effective and adaptable to the context of a project than those based on compliance with a nominal dimensional value from a design standard or specification.
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On Creativity and Innovation
Ideas eat technology for breakfast.
Technology is value-enabler, not value.
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Our Operations
Our operations’ motto is:
Semper Gumby.
We apply a 3-layer approach combining 3 well-aligned operating frameworks. Through the layers, both uncertainty and ambiguity are reduced. We apply Design Thinking for What & Why, and Scrum & CCPM for How & When.