On Creativity and Innovation

Ideas eat technology for breakfast.
Technology is value-enabler, not value.

We unleash creativity by recognizing that individuals working in small teams are the ultimate source of value, and creating an environment where experiments are encouraged. Low-resolution prototypes for early feedback; “demo or die.” We pursue innovation with empathy, visualization and experimentation. We approach horizon-3 innovations through abductive reasoning. We approach horizon-1,2 innovations through inductive or deductive reasoning and analysis or synthesis.

Deductive = Theory > Hypothesis > Observation > Confirmation.
Inductive = Observation > Patterns > Tentative Hypothesis > Theory.

Tags: Design Leadership