We carefully choose our projects. The long-term health of our firm is not depending on the volume of business we do, but the type of work we do. Any business is good business, is patently false.

Client work can fall anywhere along a spectrum of ‘asset milking’ to ‘asset building’. At Race 125% of our profits are made from 80% of our engagements and that 20% of our engagements lose 25% of our profits.

Our two key assets:
1. Our inventory of skills, talents, knowledge and ability.
2. The strength of our client relations, reputation, and the trust of our clients.